Josefina Dajer's profile

Brand Identity | Raíces Nuestras

This project constitutes a comprehensive collection of experiences, narratives, historical accounts, and memories depicted through diverse graphic and audiovisual mediums. It proposes the establishment of a museum to narrate the rich tapestry of information gathered during the extensive research conducted in Carlos Casares in 2022.
The primary objective is to illuminate and disseminate the arduous journey undertaken by the first Jewish immigrants who arrived in Carlos Casares in 1891. These pioneers embarked on a journey of resilience, leaving behind their possessions and loved ones to forge a new beginning. Their arrival was marked by hope for a life devoid of fear and full of freedom.
FANZINE

This piece aims to expose how many families arrived, what the trip to Carlos Casares was like and what they did when they arrived in the city. The proposal is developed from the need to give each of the visitors a piece which tells in detail the content and script of the experience of room 1 “Nuevos Comienzos”. The piece is designed from a mother grid that is used in different sizes and positions, managing to structure and organize the information in a simple and serious way.
"NUEVOS COMIENZOS" - immersive room
communication on public roads

The design of the pieces communicates the project in the streets and squares of the city where there is movement of people during the day and can be observed with the naked eye, from a long, medium and short distance.​​​​​​​​
Poster composed of 1 piece of 5.4 m x 2.7 m with the objective of having a high visual impact in areas of high pedestrian and vehicular traffic. It provides massive dissemination of the event by announcing the name of the project, place and date.
FLYER

Designed to tell what happens in each of the rooms within the museum. It exposes the resources used in each sample and a summary of what the project is in general. It will be delivered as soon as you enter the museum so that those who visit it can have a prior reading of what they are going to find inside.
                           THANKS YOU!
Brand Identity | Raíces Nuestras
Published:

Owner

Brand Identity | Raíces Nuestras

Visual identity. Graphic design. Website layout. Immersive experience design. Video edition.

Published: